Sequins to Success: Featuring Pascale Royal, Senior Manager, Global Advocacy Programs, Citrix Systems, Inc.

written by Tonya Evans November 13, 2017

Every month we profile a mommy on top and ask her to share her Sequins to Success – girl talk on how to succeed in business despite the unique challenges we face. These super women manage their fab and fearless lives as mothers, business women and wives {and look incredible doing it}. Our mommies have given birth to babies, brands, businesses and big ideas. We ask these women – just like you – the same questions to encourage, excite and inspire you.

First up: Interview with Business Leader, Pascale Royal, Senior Manager, Global Advocacy Programs for Citrix Systems, Inc.

So who is Pascale?

I am married and have two sons (ages 6 & 2). I am responsible for creating and managing an Executive Advocacy Program that builds and nurtures relationships with strategic Citrix customers – strengthening the brand, increasing retention and driving revenue. The customer advocates participating in my programs have generated over $500 million in revenue influence since 2014.

What does your typical day look like?

On a typical day, I do what most moms do… wake up early, kiss the toddler goodbye, get my son off to 1st grade, head to the office, try to have a productive day of work, head home, have dinner with the family, check homework, “enjoy” an episode or two of Peppa Pig or Wallykazam, read bedtime stories, pray and get the boys down for bed. On an ideal day, my husband and I catch up on the day and watch something on Netflix together. On a really magical day, I may squeeze in a yoga or Zumba class!

Tell us about your business/career. How would you describe your work?

I’m in a unique position at Citrix. I manage a global program that helps the company create a special connection with its customers. I like to say we empower Citrix fans and give them a spotlight to share their enthusiasm with the world. My team and I turn a one-way marketing channel into multiple conversations, via social media, videos, written testimonials and other great assets. I love the work I do, the people I get to do it with, and the company I get to do it for.

What did your professional journey look like?

My journey was full of twists and turns. I started college as a pre-med student but, after my sophomore year, transitioned to focus more on my “hobby” of dance. I ended up getting a performance and choreography scholarship to the University of Alabama. There, I was able to dive deeply into my passion for the performing arts while studying classical and contemporary ballet, modern and jazz dance. I worked with some amazing and talented choreographers, I danced on stages from Selma to NYC and had an amazing journey. Part of my scholarship included participating in a work-study program and my job was doing marketing and public relations for the Department of Theater and Dance at UA. My foray into marketing began there.

On A Side Note — I’m sure you can imagine my parent’s joy when I told them I didn’t want to go to medical school but, instead, wanted to be a dancer! It was a difficult conversation but ultimately I gained their support. The lesson here is that I really wanted to follow my passion and knew I only had a small window in which to pursue dance full-time. Following your passion always proves fruitful… cliche maybe, but so true!

Business changes so quickly today and we are huge believers in lifelong learning. What would you like to learn?

I would honestly like to learn how to code. I work in technology and have never taken a coding class! Aside from that, I would like to learn how to love budget forecasting. I’d even settle for liking budget forecasting. Right now, I truly do NOT like it! LOL!

What is one of your proudest moments in work or life?

I am most proud of my sons. They are extraordinary humans and I feel so blessed that they chose my husband and I to be their parents! I’m proud of my husband for being an incredibly nurturing and uplifting father. I’m just proud of our family.

In work, I’m proud of the Global Advocacy team I get to lead. We get to do some pretty cool work to support the Citrix brand and our customers. One of the programs I manage is the Citrix Innovation Award, www.citrix.com/innovation. We create fun videos with our customers and partners and, in doing so, get to travel all over the world and meet new people along the way.

What books/blogs/magazine can you NOT do without?

I cannot do without my Bible.

I love to read the online versions of the Wall Street Journal, Washington Post, BBC News, NPR, the NY Times and Vogue. I also enjoy reading through daily headlines via my News app on my iPhone and listening to Slate’s Trumpcast. The Audible app is also great… I can ‘read’ a new book almost every week during my commute.

I also enjoy People.com and E!Online… because sometimes, I just need a dose of pop culture and celebrity nonsense for levity!

What’s up next for brand you? (This can be a philanthropic venture, focus on family, career, a major project, a big vacation, a conference you are excited about, etc.)

I’m in Detroit, Michigan, this week filming a video for the 2018 Citrix Innovation Award for Partners program. Before the year is out, I’ll also head over to Sydney, Australia to film a story there too. But before that, it’s Disney World and theme parks with the family for Thanksgiving! It’s a busy time… and I love it!

I’ve recently been collaborating with the Citrix Diversity and Inclusion team on improvements the company can be making to promote our diversity initiatives. It’s been interesting and informative to elevate the dialogue about the importance for diversity of thought and inclusive representation in leadership roles at Citrix and in the broader IT industry.

What do you do for fun and relaxation outside of work?

My boys are really into our nightly dance-offs! And now that the weather is cooling off, I suspect we’ll take more family bike rides as well. Sleep is the best form of relaxation so I treasure it when I get it.

How do you stay fit?

Yoga and Zumba are my go-to workouts. I take classes at the YMCA near my house a couple times a week, schedule permitting.

You’ve been tremendously successful, what are some of your Sequins to Success?

Being open to new opportunities has been a really good strategy for me. And taking perceived negative career changes, like a company reorganization, and turning it into a chance to add value to my company. There are always new ways to work, new ways to change up the tried and true. Innovation is a constant so focusing on that in my daily routine gets me excited.

And most importantly, Romans 8:28: “And we know that all things work together for good to those who love God, to those who are called according to His purpose.”

ALL things, not some things or most things. This is what I always try to remember when life presents it’s challenges.

Want to connect with Pascale? Check her out on IG: pascaleroyal or on Twitter @PascaleRoyal

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